Hotel Gardenia
Hotel Gardenia is a fictional hotel situated in the beach from neighbourhood of Honolulu, Hawaii. Across the road from the popular Waikiki Beach, it is one of the most conveniently located hotels where snorkeling, surfing, swimming, sailing and diving are close by. 
challenge
Research, mood board, logo, 
e-brochure for large and small devices
ROLES
Graphic Designer
UX/UI Designer
Tools
Adobe Photoshop
Adobe Illustrator
Figma
Deliverables
Logo
Brand Identity
E-Brochure

Logo
Process

Research & mind map

Explorations

Mood board

The two leaves made to look like G's represents two people coming close together. This hotel is targeted for couples on vacation or honeymoons. Like the logo, it is supposed to the place where couples bond and create memories.
Typefaces
Amaranth
Open Sans Regular
Open Sans Light Italic
Open Sans Semi Bold
Colours
I picked gold to represent the sunshine and sunset in Hawaii. Navy represents relaxation, water, and calmness.
Final Logo

Gold is hard to see on softer backgrounds so I created a navy version as well

E-Brochure