Bistro Moderne
Bistro Moderne is a fictional French inspired contemporary restaurant operating in Gastown Vancouver BC.
challenge
Research, then create a mood board, logo, brand guide, food and wine menu
ROLES
Graphic Designer
Tools
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
DELIVERABLES
Logo
Brand Identity
Print Collateral
LOGO
Process

Mind map and research

Explorations

I wanted to focus on the swift preparation and simplicity of a typical bistro meal as well as the hospitality aspect of it.
The initials in the logo is created with one quick, continuous and simple line inside a circle, representing wholeness through the act of compassion.
The typeface I used is Roboto Mono Regular. The curved caps are slightly straighter to balance out the curves from the logo.
Typefaces
Roboto Mono Regular
Open Sans Light
Open Sans Regular
COLOURS
I wanted to keep it simple and monochromatic with black and white, but also wanted to bring out the categories with a subtle dark red colour . 
Final Logo
Food & Drink menu